# Folk Oils — 5 pitchs digital PR

> Angle : coopérative fondée par une femme, export international.
> Personnaliser [NOM], [MÉDIA], [ARTICLE RÉCENT]. Envoi manuel Aziz.

## Pitch 1 — Beauty / clean beauty
**Audience :** Beauty / ingredients journalists
**Objet :** Pitch: the woman-founded cooperative behind oils exported worldwide

Hello [NAME],

I read your recent piece [RECENT ARTICLE] on [OUTLET]. I am reaching out about a supply chain that is still under-documented with verifiable facts: the Afoulki Cooperative, founded in 2004 by Lhajja Fatima Ait Moussa in Idmine, now linked to Folk Oils — a botanical-oil exporter based in Nouaceur.

Possible angle: how a women’s cooperative became an industrial platform serving formulators across many markets, with no brokers and lot-level analyses.

I can send the press kit (boilerplate, figures, credited photos) and the FolkCarbon study if carbon/ESG is relevant. No exclusivity ask — just a conversation if the topic fits.

Best regards,
[YOUR NAME]
Folk Oils — press
contact@folkoils.com

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## Pitch 2 — ESG / climate
**Audience :** Climate & corporate reporting journalists
**Objet :** FolkCarbon: a documented CO₂ ratio on organic argan oil

Hello [NAME],

Your coverage of [RECENT ESG TOPIC] prompts a field dossier: FolkCarbon, Folk Oils’ methodology linking organic argan oil volumes to documented sequestration (reference ≈ 35.7 t CO₂ / 1,000 L), within the Arganeraie Biosphere Reserve.

The human starting point remains Afoulki — a woman-founded cooperative — and 2,826 producers. We have a long study with charts plus a transparent short methodology (assumptions, limits, sources).

Happy to share the key-figures PDF and contacts for a technical interview (not a marketing speech).

Regards,
[YOUR NAME]
Folk Oils

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## Pitch 3 — Food / premium oils
**Audience :** B2B food / industry press
**Objet :** Traceable vegetable oils: from cooperative press to export

Hello [NAME],

For [OUTLET], a food-tech / supply-chain angle: Folk Oils exports vegetable oils (including food grades) from a Moroccan cooperative chain started by Lhajja Fatima Ait Moussa. The story is documentary transparency — origin, lot, analyses — versus anonymous traded oils.

Boilerplate FR/EN and figures on request. Open to a plant visit / export Zoom.

Thanks for your time,
[YOUR NAME]

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## Pitch 4 — Women / social economy
**Audience :** Impact / gender & development media
**Objet :** From Afoulki to export: a women-led supply chain

Hello [NAME],

Lhajja Fatima Ait Moussa founded Afoulki Cooperative in 2004 with women from Idmine. Two decades on, Folk Oils industrialises that promise without erasing the origin: 12 cooperatives, 2,826 women, B2B export.

Angle: what happens when a women’s cooperative refuses to stay a “story” and remains an economic tool (price, traceability, plant).

Press kit and credited photos available. Interview possible with the export team.

Best,
[YOUR NAME]

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## Pitch 5 — Trade / beauty supply chain
**Audience :** Procurement / beauty supply-chain newsletters
**Objet :** Cutting the broker: direct botanical sourcing from Morocco

Hello [NAME],

Brief for [OUTLET]: Moroccan botanical oils with no broker layer — Folk Oils links the Afoulki cooperative (woman-founded, 2004) to a Nouaceur plant and B2B buyers across many markets. Proof points: lot CoAs, export docs, FolkCarbon optional for ESG questionnaires.

Happy to share the press kit and a sober company boilerplate (EN). Supply-chain story only — not a product sampling pitch.

Best,
[YOUR NAME]
Folk Oils press

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